Continental club masters Accra Hearts of Oak have cemented a juicy kit sponsorship deal with giants in the sportswear industry Umbro, in a deal touted as the biggest agreement since its establishment. The commercial deal marks the club’s 107th Anniversary.
In the deal, Umbro will be kitting Hearts of Oak for the 2018/19 season Premiere League Season. The deal cushions the many achievements of Chief Executive Officer Mark Noonan, whose mission is to re-brand the Accra based club.
Hearts of Oak joins a list of European clubs including Huddersfield Town, Everton, Werder Bremen and FC Nürnberg who are under contract with English sportswear and football equipment supplier Umbro.
In the club’s statement today, the club stated that “The brands were seemingly meant to be together as they can both trace history back to Manchester, UK in the early 1900’s. When Hearts of Oak launched its first-ever rainbow kits in 1917, they were sourced from a manufacturer in the famed English city. These rainbow colours have become synonymous with the “Phobia” over the years, creating one of the most unique and recognisable club identities on the Continent. Umbro, of course, was founded in the outskirts of Manchester in 1924, and has since grown in to one of the world’s leading football brands.”
“As part of the partnership, Umbro will be the exclusive global technical partnerof the Club,supplying the Hearts playing squad with best-in-class authentic competition wear, training apparel and equipment, off field apparel, footwear and luggage. Umbro will also supply the technical and management staff with Hearts’ branded apparel. Hearts of Oak products will also be available for fans to purchase,” the statement added.
Hearts Chief Executive Officer Mark Noonan also stated that it was an “incredibly exciting and important deal” for the club. We are thrilled to welcome Umbro in to our family. A brand with a rich history and authenticity, premium product quality, cutting edge designs and love for the beautiful game makes them the perfect fit for our highest ambitions. I urge Phobians everywhere to embrace and give their full support to this partnership.”
Read statement below;