Beefing has been touted as something that makes music industries lively and lucrative, but veteran hiplife artists Ex-Doe thinks otherwise as he was negatively affected by a beef he got involved in some time back.
The “Maba” hitmaker was speaking in an interview with Graphic Showbiz, and recalled how deeply he was affected after beefing with his colleague Chicago, and has stated that he would not encourage anyone to indulge in a beef.
He said “Although I got the buzz, it was for a short period. In the long run, I was tagged as a beefing artiste and lost a lot of corporate shows.”
“At some point, fans of Chicago started attacking my fans and vice versa. I was even scared to go to some shows where I knew there would be a lot more of Chicago’s fans,” he added.
Ex-Doe was of the view that beefing was not good for the brand of an artiste as it could make you loose some big endorsement deals or loose out on performing at big shows.
He said that “Otumfuo or Ex-President Kufuor will not invite such an artiste for a dinner dance. They will prefer the likes of Wiyaala, Kuami Eugene or Efya to perform at such functions,”
“What most musicians don’t know is that if they beef each other, they end up splitting their fans because you can’t tell who the fan likes to listen to.
“For instance, a fan of Stonebwoy or Shatta Wale can easily move away when they realise all they do is to beef each other.”
“If you are talented, why diss another artiste just to get to the top. Do good music and your works will be appreciated,” he added.
Ex-Doe cited the example where Bull Dog prevented Stonebwoy and Samini from performing at Shatta Wale’s Reign album launch and said it was a good move because anything could have happened.
on how the music industry is doing, he stated that young artistes such as Kuami Eugene, KiDi, King Promise and Wendy Shay are doing well.