Isn’t it surprising that this year’s S-Concert did not trend despite how big a concert it is?
Well, it’s for only one reason; Shatta Wale was not on the bill for the night. Fans who remain loyal to the SM family decided to boycott this year’s S-Concert simply because their King was not billed to perform on the night and this included not helping with publicity, hype and attendance.
Well, it is however not suprising that a section of them took to social media to attack EIB CEO Bola Ray for not including Shatta Wale in this year’s show. And this is the definition for “Loyalty”.
Stonebwoy is headlining the show on the night but the bitter truth is that Bhim Natives are not as good in hyping as SM fans. It’s that clear.
In fact, because of low patronage this year, Bola Ray himself had to step into town on the morning of the show day to do some publicity himself and this is just one of the benefits you get for having a Shatta Wale on your show. He will not only get you the numbers, but will make sure your show trends. I believe this is a lesson well learnt for the EIB boss, Bola Ray.
This year’s show will also feature Ghanaian artistes including Medikal, Kuame Eugene, KiDi, Praye, Fancy Gadam, Kofi Kinaata, Wendy Shay and Jupiter.