The journey for our dancehall King, Shatta Wale has been an eventful one, although not easy.
Known in real life as Charles Nii Armah Mensah, Shatta Wale started life in a rich home, being the son of a lawyer dad. But he didn’t allow that to get to him, as he left home to hustle on the streets.
It all started for him in Winneba Senior high School where he began exhibiting his God-given music talent. He was the entertainment-type during his SSS days.
Right after Senior High School, he began his career full time. He released a banger, “Moko Ho” featuring Tinny in 2003.
Considering how viral the song went, Shatta Wale thought that he had gotten his breakthrough. Little did he know that it was rather the beginning of his “troubles” in the music industry.
What were the issues? He realized that people around him didn’t believe in his talent; but were rather sabotaging his every move.
On one of Shatta Wale’s recent songs “My Star shine”, he revealed how Bola Ray had a problem with his promo CD. According to him, Bola Ray said he had to be professional. “Nigga said I am cheap, but that was my motivation”.
So in a bid to rebrand and get better, Shatta Wale went into hibernation for 10 years to learn how to produce beats, mix and master his own songs.
An then in 2013, he came back stronger with “Dancehall King” and it was an instant hit which was widely accepted. Meanwhile, he kept on receiving the same opposition from industry players and gate keepers, as they still didn’t believe in his talent.
Some even attempted to kill his career. What they didn’t know was that Shatta Wale, in his 10 years hibernation, built a very strong and vibrant Fan base (Shatta Movement) from the streets and ghettos across the length and breadth of Ghana. Believing in him, his fan base made sure they pushed Shatta Wale songs in every corner in the country.
In 2013 after his comeback, Shatta Wale’s CD distributor during his Bandana days, Mark Okraku Mantey, was on Hitz FM to say that Shatta Wale will fade away by 2014; because his songs don’t make sense; they sounds like “Konko”, hence the cliche “Konko Beat”.
King Shatta never got discouraged but rather worked harder to prove all his critics wrong. He even released a song to that effect, “Prove dem Wrong” in 2016.
Shatta Wale recently took to Facebook to chronicle what he had to go through to become the Shatta he is today.
He wrote; “When I started this music career, most people said I won’t reach anywhere. I bought a Pentium 2 PC, installed fruity loops and started playing beats and all I could hear people say was “my beats were too dry and sounded like konko”.
But Paa Kwesi of TV3 Music Music fame gave me the opportunity to showcase a song I recorded called ‘dem a funny’. He believed in my beat and that motivated me.
“Akuma village, Tawala, Labadi beach and Nima were the places I was pushing my music”, Shatta added.
Shatta Wale is now a global icon and brand every businessman/businesswoman wants to associate with him.
Oh, before I forget, today is his birthday. So HAPPY HAPPY BIRTHDAY to our King, Shatta Wale.
We at societywatch.net wish you long life, prosperity and more successes ahead.
Mensah Ayartey (Diehard SM fan)