Ghanaian Rapper Yaa Pono has stated that there are no branded artistes in Ghana, in-spite of all the hard work artistes in Ghana put to build their brands.
Some artistes go to the extent of creating unblemished images for themselves whilst others grow in controversies. Some even create labels with their signature names.
But to Yaa Pono, he doesn’t see any branded artiste in the music industry. He was on the Daybreak Hitz show on Hitz FM where he said “from my experiences, outside Ghana, being on their shows, I don’t see anyone really branding in Ghana.”
Yaa Pono added that because of the lack of branding systems, he has taken a step to create something for himself. So that he will not be tagged as living under somebody’s shadow.